Social Media and the Conservative Movement – Part one of a series

As I looked to do some research for this article I found there isn’t any. It seems to me that no one is talking about Conservatives and social media in any substantive way.

I saw the first important use of social media in 2009 when the US House was set to talk about the “American Energy Act. The Speaker of the House Nancy Pelosi decided that it was more important to adjourn on time and get her book tour started than to work on making America energy independent.  Republican members of the House then used Twitter to let us know what was going on in Washington and what some Republicans were talking about in the House Chambers even. (Since the House was not in session, no rules were violated)

This confrontation and the “broadcast” of it through social media started the #dontgo movement that later led to in important leaders in the Tea-Party movement. I saw the power and importance of what social media could be at that point. It was a way that any of us could circumvent the “gate-keepers” of mass media and get our message out to potentially millions of people. This seemed powerful. Although I first noticed it being used by Republicans I didn’t ( like most of you) didn’t see or comprehend what was in store for us in the next 10 years.

The explosion of FaceBook annihilated My Space and began to dominate the social media landscape. So much, in fact, there was a Christain conservative “push back” against it.  Pastors across the country were preaching against the evils of this social media “thing”. They warned of the danger it was doing to relationships. The warned of the danger it would do to our children. They even warned that criminals were spying on people to find the most convenient time to rob their homes.

Social media was packed full of pictures of food, funny cat videos, and people falling and hurting themselves. Oh and the rise of the selfie! Teens found FaceBook a great way to share with their friends pretty much anything that they were doing, or not doing. This teen activity effectively kept their parent on the sidelines. So when those that were involved in conservative political activism thought of technology they never really considered social media as a viable medium. This was the sin of short-sightedness.  So many of the consultant class were those sidelined parents and grandparents. Social Media for them was something kids did not serious adults.  Certainly not serious adults involved in serious multi-million dollar politics.

Meanwhile, on the other side of the ditch, hundreds of young people swept in with the election of Barrack Obama were organizing events through Facebook and Twitter. The size and effectiveness of these events were startling to the conservative consultant class. They acted as if it was some sort of witchcraft. The fact of the matter they were getting beaten by a bunch of 19-year-olds.  But even as younger conservatives were rising up, the doors to the consultant class were bolted shut. It was still very difficult if not impossible to get anyone to listen to the importance of Facebook, Facebook ads, Twitter, Twitter ads, Youtube or podcasts.  The most technological innovation of the consultant class was still a “vibrant” email campaign.  Buying airtime on radio and television were still at the forefront of most strategies.  Even though people like Ned Ryun were developing tools to micro-target voters, the consultant class was ignoring the ability of Facebook to do the same on its advertising platform.

As social media grew, the left saw the potential to get the attention of a constituency.  Liberal causes joined social media and started using it as a platform to share not just events, but agenda. Well crafted posts as well as reposts of articles backing their agenda soon flooded social media.  They had opened a front in the pop-culture war. a front that was completely undefended.

We are even now scrambling to defend that front. What we didn’t realize was the owners of the main social media tools are allies of the left. All the time spent ignoring social media should have been spent creating a conservative social media platform. And now, it may be too late.

The State of the Democrat Party

President Trump gave his first State of the Union Address this Tuesday. The expectation from the legacy media was that Trump was to deliver a message of unity.  The purpose of a SOTU address is to meet with a joint session of Congress to explain the economic situation of the nation and try to employ the help of Congress to help with their agenda.  Not to “unify” the nation.

Trump performed his duties on the economy report flawlessly. He also did a great addressing his concerns as it comes to his agenda. Trump whether you agree or not has stayed true to his campaign promises.  He was masterful of bringing guests to illustrate the importance of his agenda items. This is a practice that presidents have used in recent history.  I must say that sometimes it is exploitive like it was Tuesday.  But it is effective.

President Trump brought the parents of two teenagers that were murdered by MS-13 gang members that entered the country as unaccompanied minors. He was trying to show the importance of border security. Now, it easy to conflate all immigration issues and Democrats want us to do just that. Talking about the bad hombres that enter the country illegally does not have anything to do with the 800,000 people brought to the country by their parents.  It seems that Democrats want to confuse these very different issues. The question is why? President Trump has offered amnesty to the so-called “Dreamers.”  I thought this is what the Democrats wanted. But they won’t accept it because it comes from Trump.

This continuous Trump hate is eroding the Democrat base as many people are opting out.  People that would normally support Democrats are distancing themselves from some of the outrageous antics of the left. The refusing to stand for the parents of the daughters that were killed by the MS-13 gang members has painted a horrible picture for many people.  When the American Civil Liberties Union’s biggest complaint was that Trump used the word America too much. It is bound to make normal people wonder aloud if the left has lost their mind.

I was told today that the “fact-checkers” clocked Trump telling a lie every 4 seconds during his address. Based on the nature of the address that’s  not possible.  But, it is something that gets spread and is leading to an erosion of the Democrat base in my opinion.  Put simply, the more Democrats hate, the more Trump wins.

Democrats seem to be on a collision course with a thunderous loss in the 2018 midterms unless they pivot back to policy and away from personality. This will give the supporters that are becoming increasingly uncomfortable with antics based politics something to grab on to.  This will also give candidates a platform to run on.  As this post is being written an intelligence memo has been released that seems to show that the only collusion in the 2016 election was between the DNC, the Clinton campaign, and the FBI and DOJ. So at this point, the entire Russian story seems to be falling apart. So it may be a great time to make that pivot.